See how it works

Lenticular printing is a printing technology that uses a lenticular plastic to produce images with the illusion of depth, movement and 3D.

See how it works

Lenticular print

Lenticular print

Guided tour about lenticular printing

Lenticular printing combines two main elements: a special plastic sheet and an interlaced image that is processed in a specific way.

Step 1

The images are divided into strips and interlaced into a single image:

interlacing-process

Step 2

The interlaced image is printed directly on the back of a lenticular plastic or printed on a stable paper support and then laminated with the plastic:

plastic

Step 3

The lens isolates and amplifies the interlaced image underneath it in such a way that only one original image at a time can be seen. The image changes as it is viewed, depending on the angle of observation:

eyes-flip

If the lens array is placed vertically, each eye sees a different image and creates the illusion of a 3D image:

eyes-3d

Flip and animation effects

The flip effect combines two or more very different images that change from one to the other as the angle of observation of the impression changes. The animation effect, meanwhile, is composed of various images with slight differences but that together form a small video sequence. The zoom and morphing effects become variations of this same concept.

girls

3D effects

In the 3D effects, the lenticular plastic allows each eye to see a slightly different representation of the same scene. The brain integrates both images and thus creates a three-dimensional illusion in the observer without the need for special glasses. The flip, animation and 3D effects can be mixed in order to maximize the visual impact of the images.

apple

The key point of lenticular technology is that the observer sees different images depending on the angle at which the lenticular image is observed.

This characteristic is the key for producing the different effects:

Binocular disparity

In order to print lenticular images, three things are needed:

1. Imagiam’s Lenticular software

Our software has been designed to cover all needs that exist for the generation of lenticular effects. Numerous printing manufacturers have already installed the software in their Demo Centers and are recommending it to their customers. For instance:

“We have been using Imagiam’s software for creating lenticular prints at tradeshows and Customer demos. Even though lenticular is not an easy and straight forward application, but one that really requires knowledge and precision, we were able to create stunning images in no time. I was surprised by the user friendliness of the software. And the manual answers all the questions that one might have about the software. We also find that the price is more than reasonable considering all the effects we can achieve.”
Søren Højgaard, Océ Denmark

2. Lenticular plastics

Imagiam provides high quality lenticular plastics for both offset printing and large and small-format digital printing. We also offer consulting on which plastics are the best suited to every need.

3. Printing equipment

You can print directly on the plastic through UV technology (Offset and Digital) or on a stable paper medium that afterwards must be cold laminated together with the plastic and a transparent double-face adhesive (Inkjet).

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Experience that gives confidence

Imagiam software comes with everything you need to create excellent lenticular images easily and efficiently.

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