What is lenticular printing
A printing technology that uses a lenticular plastic to produce astonishing images with the illusion of motion and 3D
What lenticular effects can be achieved
Flip and animation
The lenticular flip effect combines two or more very different images that change from one to the other as the angle of observation of the print changes. The animation effect, meanwhile, is composed of various images with slight differences but that together form a small video sequence. The zoom and morphing effects become variations of this same concept.
3D lenticular effects
In the 3D effects, the lenticular plastic allows each eye to see a slightly different representation of the same scene. The brain integrates both images and thus creates a three-dimensional illusion in the observer without the need for stereoscopic glasses. The flip, animation and 3D lenticular effects can be mixed all together in order to maximize the visual impact of the prints.
How lenticular works
Lenticular printing combines two main elements: a special plastic sheet and an interlaced image that is processed in a specific way.
Step 1
The images are divided into strips and interlaced into a single image.
Step 2
The interlaced image is printed directly on the back of a lenticular plastic or printed on a stable paper support and then laminated with the plastic.
Step 3
The lens isolates and amplifies the interlaced image underneath it in such a way that only one original image at a time can be seen. The image changes depending on the angle of observation.
How 3D lenticular works
If the lens array is placed vertically, each eye sees a different image and creates the illusion of a 3D image.
What is binocular disparity
The key point of lenticular technology is that the observer sees different images depending on the angle at which the lenticular image is observed. That characteristic is the key for producing the different effects.
What is needed for lenticular printing
In order to print lenticular images, three elements are needed:
1. Imagiam’s Lenticular software
Our lenticular software has been designed to cover all needs that exist for the generation of lenticular effects. Many printing equipment manufacturers have already installed our software in their Demo Centers and are recommending it to their customers.
2. Lenticular plastics
Imagiam provides high quality lenticular plastics for both offset printing and large and small-format digital printing. We also offer consulting on which plastics are the best suited to every need.
3. Printing equipment
You can print directly on the plastic through UV technology (Offset and Digital) or on a stable paper medium that afterwards must be cold laminated together with the plastic and a transparent double-face adhesive (Inkjet).
Do you want to buy lenticular software?
Check our price list to find out which edition best suits your needs.
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